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Avoiding Bad Shows: Red Flags That Predict Low Attendance (And Low Sales)
A bad show doesn’t just cost you a booth fee. It costs you a full week of time, energy, inventory wear-and-tear, and the opportunity to work on other sales channels. The frustrating part is that most bad shows are predictable. Organizers leave clues—online, in their vendor communication, and in the contract—long before you ever load your car. This post is a practical guide for small businesses (makers, artists, authors, crafters, and product-based brands) to spot red flags ea
Rachel Wicklund
Apr 64 min read
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